Make Your Listing Presentations More Powerful in Realtor Websites

You are not taking advantage of the power of technology such as the Internet if your sales agents are still focusing on the use of printed materials when making their listing presentations.  The usual method for conducting a listing presentation had been to show to the client some fliers and ads that have been employed for past listings, a comparative market analysis (CMA), and some literature from you the realtor.  However, this is no longer sufficient because it would be more effective for the agent to show realtor websites and present some slide show presentations on his laptop.

With Internet access almost available everywhere, your agent could instantly demonstrate to a customer who wants to sell his property how his home could be easily included into the IDX MLS solutions on your website.  With technology, your agent would be able to immediately show to the customer that his property is now included in the MLS.

Email is another technology that could add to the power of your listing presentations.  You can show to the client that you can promote your listings via email campaigns that are actually run by computer software practically without human intervention and this is an important tool for producing real estate leads.  With a contact management program that could be part of a comprehensive tool for managing your realtor website, a list of potential recipients for your email campaign could be generated and the program can transmit email messages to these people at certain intervals.

Another potent technological tool that you can add to your site and that could be employed for listing presentations is a video tour.  These video tours that could be viewed in your site could be those videos that have been produced for former clients and your agent can present them as illustrations of how you will be marketing his property.  The agent can inform the potential client that he will email other realtors and prospects such a video presentation for his property.

Pictures are really more powerful that words and therefore, showing a slide show presentation for the potential client is very effective.  Your agent can perform this right on his laptop and he can even access your website to make the presentation.  The CMA, of course, is another important tool that could also be very helpful particularly if you use graphs for comparing the various properties.  The agent can also employ tables to contrast the different properties with regards to location, age of construction, amenities, and area.   With these technological presentations, it would be easy to demonstrate to the potential client that you can really sell his property for a reasonable price.