Outdoor Billboards – Make Money With Just One Sign

If anyone can make money with outdoor billboards, why isn’t everyone doing it? This is one of the most frequent questions people ask me. The answer is really simple. Investing outdoor billboards requires education. Most entrepreneurs who are successful in this niche market have been reluctant to share their knowledge and prefer to keep their experience to themselves.

So why am I sharing my experience? It’s simple. I believe there is ample opportunity for anyone willing to learn what it takes to succeed with outdoor billboards. I believe outdoor billboards are one of the best real estate investment vehicles for people with a limited budget.

Why Outdoor Advertising Makes Sense

Billboards have been around for over a century and will continue to exist well into the future. Billboards are one of the least expensive types of advertisements. Businesses advertise during a good and bad economy because the cost per impression is very low compared to other forms of advertising. Just imagine how many people pass by a highway billboard every day and how it influences their purchasing decisions. Advertisers have long since realized billboards are an effective means to reach their target market.

As an investment, billboards are extremely lucractive. I don’t have to deal with the typical headaches that come with other types of real estate investments. The typical billboard tenant will be a local business or a nationally recognized merchant.

How Does It Work

The first obstacle for anyone just getting started in this industry is to identify a location where an outdoor billboard is legally permitted. Many cities prohibit construction of billboards so sometimes you need to search further than your backyard. However, if you imagine a three hour driving radius from your own backyard, I’m positive you’ll find a location or two that still permits construction of a billboard.

Once the billboard is constructed, the goal is to lease the sign space and keep it leased to generate cash flow. You’ll need to promote your sign to local businesses and nationally recognized merchants. Alternatively, you can hire a company to help you lease the billboard.

I believe billboards are a great vehicle for those who have the patience and persistence to understand their local markets, traffic patterns, and other relevant trends. More importantly, this is one of the best cash flow vehicles for those with limited capital. If you’re willing to put in the work, you can create cash flow with your very first sign.

About Frank Rolfe

Frank Rolfe became the one of the largest private billboard operators in the Dallas/Fort Worth area. He eventually sold his billboard empire to a public company 14 years later and is now sharing his expertise to anyone interested in getting involved with outdoor billboards.

Rolfe is the author of the Billboard Home Study Course, which teaches you the secrets of building a successful outdoor billboard business. For more information, go to http://www.outdoorbillboardsecrets.com.