Realtor Websites - Enhance Your Listing Presentations

You are not taking advantage of the power of technology such as the Internet if your sales agents are still focusing on the use of printed materials when making their listing presentations.  The traditional way of making a listing presentation was to distribute a comparative market analysis (CMA), some fliers and ads for other listings, and some literature provided by you.  However, this has been rendered ineffective by the emergence of technology that are more helpful when the agent is able to demonstrate some slide show presentations with his computer and display the realtor websites.

With Internet access being made available almost anywhere, your agent would be able to immediately show to the client who desires to sell his property how he can insert the property into the IDX MLS solutions that are accessible though your website.  With technology, your agent would be able to immediately show to the customer that his property is now included in the MLS.

Another important technology that could power up your listing presentations is email.  You can promote your listings through email campaigns that could be automatically launched by a computer program in your website and this is an essential tool for generating real estate leads.  A list of possible recipients for the above email campaign could be automatically produced by a contact management program that in turn is a component of a larger tool for administering your realtor website.

Another potent technological tool that you can add to your site and that could be employed for listing presentations is a video tour.  These video tours that could be viewed in your site could be those videos that have been produced for former clients and your agent can present them as illustrations of how you will be marketing his property.  The agent can inform the potential client that he will email other realtors and prospects such a video presentation for his property.

Showing to a potential client a slide show presentation is really very helpful because pictures are really more potent than just words.  Your agent can make the presentation through his laptop computer and he can go to your site to show the presentation.  The CMA, of course, is another important tool that could also be very helpful particularly if you use graphs for comparing the various properties.  The agent can also employ tables to contrast the different properties with regards to location, age of construction, amenities, and area.   Showing to a potential client how you would be able to really market his property to buyers for a reasonable amount is easy with the use of technological presentations.