Realtor Websites – Keeping In Touch with your Prospects

Aside from being the primary vehicle for the product of leads, realtor websites can also play a key role in contact maintenance with prospects.  It should be mentioned that you would have just squandered the time and effort that you have spent in establishing a lead generation system if you do not take care of your business relationship with your clients or prospects.  Also, it might be profitable to focus on investors who are focused on buying foreclosure properties at bargain prices because both of you could stand to gain a hefty profit.   Contact maintenance is a must for these investors because they are usually not just one-time buyers as long you have taken the time to earn their trust.

IDX MLS solutions, aside from helping in the creation of leads, could also assist in maintaining contact with your prospects and clients.  Past clients and prospects can always get back to your site and utilize the IDX MLS program to look for other properties to purchase.  On the web page where this search tool is available, you may want to present some information and messages that have the primary purpose of nurturing your relationship with them.  This would be good for both past clients and real estate leads.

There is another tool that you can use to maintain contact with both past customers and leads and this is the contact management program.  This is a potent program because it frees you from the wearisome task of sending email messages on a regular basis to every client and prospect where you also have the task of making sure that each person is given the appropriate information and message.  The contact management tool is able to take over all of this tasks for you after you have established some parameters, including the types of messages to transmit to a particular type of clients or prospects.  This program has access to a database containing the names of the contacts, their email addresses, and their preferred types of properties.

Another important tool for contact management is one that is able to evaluate the readiness of a particular contact to make a purchase.  After you have indicated the appropriate thresholds, this tool will be able to determine when to notify you via SMS when a particular person has reached that stage where he is excited to make a purchase.  Instant feedback is crucial here because a person’s decision to buy may be taken advantage of by other brokers or he could just change his mind.